Administrator RealBayVoices

Last Condo For Sale in 2017 is a Cute 1 BR in San Bruno!

December 11, 2017 · · Comment here

$449,000

1126 Cherry Avenue,#91, San Bruno 94066 1 BR/1 BA

Beautiful one bedroom condo at Peninsula Place is ready for you to move-in. Upgraded kitchen and bathroom, walk-in closet in bedroom. Peninsula Place is pet-friendly with 4 pools, gym with sauna/showers, lighted tennis courts, clubhouse, organized activities, 24 hour private patrol. Remarkable location just minutes away from SF, Caltrain, BART, SFO Airport, and Fwys 280 and 101. The property was staged previously.

Listed by Tatiana Kirasirova, Berkshire Hathaway HomeServcies Ca Realty, 180 Camino Real, San Bruno, Ca. 94066 | tkirasirova@bhhscalreal.com | (415) 370-4836

Administrator RealBayVoices

San Francisco Mixed Use Property Screaming with Potential!

December 5, 2017 · · 1 Comment

$1,488,888 4128 3rd Street San Francisco, CA 94124

Ideally located mixed-use property with large income potential. 1st floor was a dry cleaners and has been approved for a 280 sq ft Quick-Serve Restaurant. The cleaner will have approximately 1,200 sq ft of space. At the end of the cleaners, will be 600-800 sq ft of space for an office, kitchenette, and full bathroom. There is a full basement the length of the building approximately 1,500 sq ft of accessible space. The second floor has had fire damage but has been approved for a 3 bdr 1ba, 2 bdr 1ba, and a studio. The approximate rental income from these units is $9,172/month based on Sec-8 rental allowances, and market rates should be higher. A sundeck is planned for the rear of the 2nd floor, with approximately 100-200 sq ft of space.

Listed by Charles Clerkley, Berkshire Hathaway HomeServices Ca Realty, 180 El Camino Real, San Bruno, Ca., 180 El Camino Real, San Bruno, Ca. 94066 | cclerkley@bhhscalreal.com | 650-871-3676

Karin Cunningham

Buying or Selling a Home During the Holidays? Yay or Nay?

November 29, 2017 · · 2 Comments

Sometimes “life happens” and we have to relocate due to a family situation, school, or work. What do you do if this occurs during the holidays when people are usually preoccupied with dinners, shopping, and travel plans? Well, have no fear! Though there is a decrease is housing inventory and generally less people looking to buy there are still the serious home buyers and serious home sellers this time of year!

On the selling side, the holidays are a great time to showcase your home, making it look festive in décor. This ambiance allows a serious home buyer to envision how the home would look if they were the owners during the holiday season. A creative agent would bake cookies during the open houses or light some scented candles to give a cozy feeling! Inventory may be low so your home would not have as much competition, if you are in one of those usually competitive markets.

On the buying side, the holidays may present some opportunities to successfully secure a home for a more suitable price, given the competition has slowed down for the season. It is also a good time for the home buyer to investigate areas, home sale prices, schools, crime rates, and walk scores so they can be ready to make confident offers at the rush at the beginning of the year!

By Karin Cunningham, Berkshire Hathaway HomeServices Ca Realty, 180 El Camino Real, San Bruno, Ca. 94066 |  karinc@bhhscalreal.com | 650-438-3504

Administrator RealBayVoices

About Berkshire Hathaway HomeServices Ca Realty- San Bruno Office

November 15, 2017 · · 1 Comment

We have a rich heritage…

The roots of our company date back to over 50 years, when the company was first founded in the City of San Bruno. In 1993 the company merged forces with its largest competitor with the goal of “Better Serving Its Clients” in an ever-changing real estate market. Today the company operates as Berkshire Hathaway HomeServices California Realty, the largest single office company in San Mateo County. Thousands of home sellers have sold their properties with our help.

The company boasts a sales force of near 90 highly trained agents, and a management team with in excess of 100 years of combined experience.

With this number of agents all working under one roof, it provides an opportunity of sharing what each agents clients are looking for and often benefits you in obtaining a buyer for your home sooner than expected. Read more

Administrator RealBayVoices

San Jose Rent Control Past and Present

November 14, 2017 · · 1 Comment

With housing costs growing far faster than wages, San Jose officials are considering whether to link rent control to the rate of inflation.

The City Council on Tuesday will consider a proposal to tie the annual allowable increases for rent-controlled units to the region’s consumer price index (CPI), which has ticked up from 2.1 percent to 2.8 percent in the past five years and reached nearly 6.6 percent during the Dot Com bubble of 2001.

The city’s current rent control ordinance applies to fewer than 45,000 apartment units and caps annual rent hikes at 5 percent. San Jose’s rent control law governs about a third of the city’s rental housing stock—only units built before 1979, when the ordinance was first enacted. But the council this week will also consider whether to expand its rent control ordinance to 11,000 duplex units.

In 2016, San Jose electeds lowered the city’s rent control ceiling from 8 percent to 5 percent and prevented landlords from banking unused increases—some went as high as 21 percent in a single year. But tenants and their supporters have argued that 5 percent is still too much. Read more

Administrator RealBayVoices

How to Be a Real Estate “Farmer”!

November 13, 2017 · · 1 Comment

20 STRATEGIES FOR BREAKING INTO A FARM.

MY PLAN (The Tristan Ahumada Plan) for breaking into a farm area: NOT FOR EVERYONE!    I originally posted this to our Lab Coat Agents Facebook Group. These 20 strategies are used for breaking into a farm. I came up with this list after testing all of these tools out separately. When you read through the list pick and choose which ones are good for you. The purpose of the list is to identify things you would do. You could also pick all of the numbered items below. Make sure you follow my blog by clicking on the “+” symbol at the bottom right.

1. Research what to expect for sales – Check local MLS to see how many homes sold in the tract/area. Check to see if there is an agent that dominates the area you want to farm. If there is an agent who does well check to see if they have the marketing skills that you possess. Also check to see if their listings are expiring or being canceled, because if they are you have a good shot at breaking in. Look for a 5% turnover at least (in your median price range) In the luxury market look for a 3% turn over.

2. Pick a number of homes I will be farming. This will depend on a few different factors. I live in an area that has approximately 2400 homes and it’s part of a tract. Doorknocking all of these in 3 months is a challenge, so I would recommend making your farm no more than 1000 homes to start, maybe even start with 500. My first farm in 2004 when I first started doorknocking was 400 homes. It was manageable to walk through routinely and I could mail to it without going broke.

3. Sign up with a Post Card Mailing Company – Like GeographicFarm – Matthew Morrison
or Corefact. Mail out 3 times a month for 6 months, 2 times for 3 months and 1 time a month for as long as you farm there. This will help with you breaking in. Even if they throw your card in the trash you will slowly be making an impact, especially when you start doing #8, #9 and #16. When you mail out make sure you have a unique selling proposition as well, Coach Michael Hellickson from Club Wealthemphasizes this a lot.

4. Create a website for that specific Farm – RealGeeks, TorchX, Placester – Jeff Manson Seth Price Jesse Friedman. Here is where it takes time. What I have noticed over the last few years is that people want to work with an agent that is an expert in the area. They want to make sure you know the area well. It’s been a challenge for me because I cover such a wide range. So what I have started doing is creating local websites. Pick one website provider and only focus in a small city, like Encino. Once you have that going then start expanding on the communities inside of Encino. Start adding a directory of places to eat, start adding videos of places to visit and make sure that you talk to neighbors and blog about your encounters with neighbors.

5. Create a community page or join the local community page – In your website create a community page and on Social Media do the same. Go to Facebook, NextDoor, and Instagram and start a page for your community. When you meet neighbors, invite them to the page and also make sure you advertise your social media pages so local people can join. If there is a local community page already be sure to join it and follow the rules, post routinely and offer value to the people who frequent it.

6. Create Facebook ads that target the community to bring people to your landing pages to capture sellers and buyers, EZLEAD Pages does this Juan Gabriel Molina. Be sure to look into creating Facebook Lead Ads so that you can advertise your community pages or blog to the local areas. Do the same when doing #8.

7. Create a Blog for the community and drive traffic by putting URL on facebook ads, mailers and door-knocking. Go back and read #4 and add that to this. Driving traffic to your sites is key so make sure you tell the community about it. The fastest way to do this is through Facebook Marketing. Boosting your ads through Boost or Ads Manager is the easiest.

8. Have MEGA OPEN houses there (If you don’t have listings there, find agents that have one and ask to hold it open). Mega Open Houses involve the following.

  • Pre-Open House – Send out invites to neighbors 6 days before the event (Can’t afford invites? Door knock them with a black and white flyer inviting them to “Neighbors Only Pre-Open House Gathering” with Food and Beverages (No Money? Have your escrow company partner with you for food) have a Taco Truck there, BBQ, In and Out Truck, etc…
  • Go to ColeRealtyResource.com, download all the email addresses for all the neighbors and upload them to Facebook. Create a custom Audience and this way you can target them with your MEGA OPEN HOUSE!
  • If you don’t want to do a Custom Audience on Facebook just target the surrounding area and Boost your post.
  • Call all the neighbors 2 days before, asking if they got the invite and remind them to
    stop by.
  • During Open House – Have a sign in sheet with names already on there or use Open
    Home Pro. Have your Escrow Officer there, your lender, and anyone else that can help with all the people that will show up.
  • Pay someone $50 to put up 25-50 Open House signs with Flags at all entrances in the neighborhood and off the freeway ramp.
  • After The Open House – add all leads to your database, text them thanking them for stopping by and attach a picture of the outside of the house. Use Lion Desk, it’s easy to mass text with this tool.
  • Make a quick video of the home and send it through BombBomb and thank them for stopping by. This way you can track if they open the email. You can also text them the video if you don’t have BombBomb.

9. Doorknock around the farm once every THREE months. Drop off a flyer with comps or local events or local news. Your flier can be black and white and simple, it’s all about the face to face. One time I dropped off the ugliest black and white flier and I was asked to come to a listing appointment to a $4Million home. It was my 4th or 5th month in Real Estate. I was sweating bullets and I didn’t get the listing, but I did learn a whole bunch that day.

10. Using Cole Realty Resource (Tyler Steenken) to call the farm area about new listings, sold listings and open houses. As I recently found out you can also use SalesDialers too. Make it a routine to call around new listings that pop up. Listings that are not yours are good to call too as long as you disclose that it’s not your listing. (Talk to your broker before you do this though).

11. As you doorknock be sure to gather emails so that you can start creating a database within your farm. As you get emails make sure to use BombBomb and send videos to people you meet. It’s easy to track conversion this way. Steve Pacinelli.

12. Creating 1 local video a month highlighting a restaurant, and area or a place to visit and blasting it on Facebook to the community and by email to your database in the farm. One great example of this is what Sergio Gonzalez does. Click here for Video.

13. Use Iping to connect with the owners of the farm you are looking to dominate in. With IPing, you can deliver a customized, digital message DIRECTLY to the homeowners you are targeting. They call it “digital door knocking.” Sharon McCormick

14. When you take a listing (Or you have written permission to market a local home from the broker) post on Instagram and use local Hashtags and popular hashtags in the area. Look at your popular hashtags.

15. Visiting Brokers Open’s and open houses in your farm every week, so you connect with the local agents to find out about the pocket listings they have coming up. This will make you a pro in the area. Stay consistent with this and make sure you dress to impress because people judge you by how you look before they know who you are.

16. Create events for the community to invite your farm to – Movies at the park, Pot lock block parties, Family events, food drive, Community Garage Sales.

17. Use Jessie Beaudoin CallAction phone number to put on all FARM material and websites so you can track leads coming in and ROI. Instantly create a local or toll-free phone number for each of your marketing channels to automatically track every inbound call that is seamlessly routed to your phone. Check out CallAction

18. After you meet a neighbor and they give you any inclination that they will sell in the next 1-2 years drop them into a drip campaign in SendOut Cards. Send them brownies to start. Who doesn’t like a brownie? I love them! Meet neighbors and connect with them, be sure to send out a Sendoutcard to them so they can remember you and so you STAND OUT – www.sendoutcards.com/lca Right Gayle Zientek

19. Call the expired listings around the farm area using – Use Vulcan7Espresso Agent, or Landvoice.

20. Create a Podcast for the area. Jay Lieberman has a great podcast for the area he covers. Start by giving value back to the neighborhood. It’s like Gary V says, Jab Jab Jab Right Hook and you know Nick Baldwin and Tristan Ahumada always talk about this.

Thank you, Tristan!

Read more

Administrator RealBayVoices

Large San Francisco Home Under a Million!

November 7, 2017 · · 2 Comments

$988,000 1727 Oakdale Ave., San Francisco, CA 94124

What a unique property in the Bayview! This is a 4 bedroom, 4 bath, 2905 sqft home on a double lot, only a block from 3rd St. and Muni’s T-Line. It’s close to restaurants, schools, shopping, downtown SF, AT&T Park, UCSF Medical Center, CCSF Bayview campus, and most importantly, it’s centrally located near highways 280 / 101. You couldn’t ask for more! The home offers views into downtown SF from the master bedroom. The basement can be made into an in-law unit. With a little tender loving care, this home can be a dynamite 1st primary residence or 2nd home investment! It won’t last long!

Listed by Renae Cherry, Berkshire Hathaway HomeServices Ca Realty, 180 El Camino Real, San Bruno, Ca. 94066 | (415) 722-6335 | rcherry@bhhscalreal.com

Administrator RealBayVoices

San Bruno Huntington Park Beauty!

November 3, 2017 · · 1 Comment

$899,000 476 Elm Ave. San Bruno,  CA 94066 2BR/1BA

Old world charm! Spanish style split level with a formal entry hall, enormous formal living room with fireplace and barrel ceiling. Large formal dining room with stylish ceiling details. Large updated kitchen with a breakfast nook/office area. Up a few stairs are the roomy bedrooms with lots of closet space and the large updated bathroom. Deep garage and laundry area

down. Enjoy the park like ambiance in the pretty yard. Great westside location on a tree lined street!

Listed by Brian Boisson, Berkshire Hathaway HomeServices Ca Realty, 180 El Camino Real, San Bruno, Ca. 94066 | bboisson@bhhscalreal.com | 650-871-3603

Karin Cunningham

What Real Estate Agents are Grateful For!

October 31, 2017 · · 1 Comment

 

 

 

 

 

 

 

 

 

 

November is a month for giving thanks and in real estate, we are grateful for many things!

1. We are grateful for the opportunity to help a person locate and purchase a home of their own.

2. We are grateful for the opportunity to gain a person’s trust, let us into their lives, market, relocate, and help them sell their home!

…so, those are the obvious parts of the job that we are grateful for but then there are the little things that we often take for granted:

3. Our car- without it we are pretty much without a job!

4. Our phone- we need a phone to talk to the people we are serving!

5. The internet- gone are the days of hard copies and sign on the dotted line (in ink).

6. Sunny days- we need sunny days for open houses

7. Friendly brokers and support staff- real estate is a roller coaster and sometimes we need to get off              and regroup!

8. DocuSign- it makes life easier for everyone

9. Our families- for being so accommodating to our unstable business hours!

10. Our loan agents, title companies, inspectors, stagers, photographers, handymen, etc..

What did I miss?

Written by Karin Cunningham, Berkshire Hathaway HomeServices Ca Realty, 180 El Camino Real, San Bruno, Ca. 94066 | karinc@bhhscalreal.com | 650-438-3504

 

 

 

Administrator RealBayVoices

A San Francisco Dream Come True!

October 26, 2017 · · 1 Comment

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

$870,000 400 Spear Street,#218, San Francisco, Ca 94105 1BR/1BA

Come experience San Francisco living at it’s best. This historic conversion loft offers an exposed brick wall, vaulted ceilings and open floor plan. This top floor unit has new granite countertops, new paint, new bamboo floors and new carpet. Take in the view of the Bay Bridge while sitting on your front patio. Just steps away from from the waterfront shopping and dining. While you are taking a stroll to the Ferry Building stop at Red’s Java House for a cup of “Joe”. Watch the Giants play at AT&T Park, just down the street! Just blocks away from Google and Firefox! Come see everything this home as offer!

Listed by Tessa Mullins, Berkshire Hathaway HomeServices Ca Realty, 180 El Camino Real, San Bruno, Ca. 94066 | tmullins@bhhscalreal.com | (650) 291-3950

Administrator RealBayVoices

San Bruno Boasts Large House, One of a Kind!

October 24, 2017 · · 2 Comments

 

$1,095,000 2640 Chabot Dr., San Bruno, CA 94066

Desirable Monte Verde Home. Mahogany entry door welcomes you home. Three bedrooms, two full baths up with large formal living room w/fireplace, formal dining room with sliding glass door leading to deck and updated eat-in kitchen with granite counters and ample cabinetry. Downstairs features 4th bedroom, 3rd Bath and spacious family room with sliding glass door leading to large rear yard (with permits) Two car garage with washer/dryer hookups and extra storage. Extra features include hardwood floors, 3 year new roof and new furnace. Close to all transportation, good schools and across from Monte Verde Park.

Listed by Karon Knox Franzella, Berkshire Hathaway HomeServices Ca Realty, 180 El Camino Real, San Brun0, Ca. 94066 | (650) 743-7367 | karonknox@aol.com

Administrator RealBayVoices

Comfortable and Convenient in San Mateo

October 19, 2017 · · 1 Comment

 

 

 

 

 

 

 

 

 

 

 

 

$498,000 1608 Marina Court # B San Mateo, CA 94403

1BR/1BA

Located in the heart of the Peninsula. Townhome style living, fresh interior paint, new laminate flooring, and new carpet. One car deeded parking with storage. Nearby Lakeshore Park with basketball court, baseball field, and BBQ area. Great access to Highway 92/101 and conveniently located to bus routes, jogging paths, shopping and dining.

Listed by Shokoofeh Nowbakht, Berkshire Hathaway HomeServices Ca Realty, 180 El Camino Real, San Bruno, Ca. 94066 | shokoo@bhhscalreal.com | (650) 303-9274